Classical Conditioning.
One popular use for this is to chew gum while you are learning something then when you go into the exam, chew gum and your brain will associate this action with the relevant data in your head.
Your ears hear the music and your brain connects this to the relevant lyrics in you brain.
Neat stuff.
I'm more of a numbers man than words
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\"...and he shall ascend from the fires of Hell...\"
"everyone knows second hand squirrel kills." - Svosen
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