Although I don't play sports games, I can't really see anyone benefiting from this unless you're in the market for a monopoly game hosted by Homer Simpson...
I for one believe the best way to make things better is through competition. It drives the market to be more innovative, and develop and create something better than what was made last year. Being into automotive, I love nothing more than seeing my Subaru WRX being challenged by it's sucessors, and other cars that would dare to make me last years news.
As for watching BioWare, yes, it will be interesting, especially with a MASS EFFECT sequel of sorts in the works. The first game was creative, innovative, something you don't get from EA. So now we can watch at which speed EA wishes to press the game being released, and the quality it gives. If EA follows history, we'll see the sequel in maybe early to mid 2009 (sooner the better right so they can cash in on the title?!), probably given a ton of advertising, and it'll flop on it's face before it ever lived.
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