Microsoft is all about promotion, if you hadn't noticed. They will jam their product down your throat, and regardless of how it tastes, you'll eventually have to swallow ('cough' Windows 'cough').
But in this case, as you say, it's completely unnecessary. Halo 3 is indeed fantastic, and it's the fastest selling game in history. The little extra bonuses reviewers are getting is a waste of money...even if MS doesn't care about it. They need to learn to let the product speak for itself.
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"Wise men talk because they have something to say; fools talk because they have to say something."
-- Plato
"Small minds are interested in the extraordinary, great minds in the commonplace."
-- Elbert Hubbard
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