For whatever reason I just suddenly lost interest in the game. I was in Nagrand killing ogres as a follow-up quest to one that had me killing ogres, while moving slowly towards another group of ogres I had to kill for an additional quest, in the hope that I would level up so I could go to the next ogre-dominated area to kill those, when it struck me that this wasn't that fun. Not the ogre-saturation in particular, but the fact that almost every enemy may as well have been a generic palette-swap, considering the lack of effort and variety it took to kill them. I had to kill and kill and kill again and again to level, so I could go to dungeons to kill and kill and kill again and again so I could get decent gear to go to raids to kill and kill and kill again and again to get better gear to go to higher level raids so I could kill and kill and kill again and again until the next expansion raised the level cap so I could kill and kill and kill again and again to level...
It was suddenly no longer pressing any of my buttons for what I enjoy from gaming - things like fun, making an impact in the game world, following a good story and working towards an ending. Plus I'd barely played any other games while being active in WoW, because time spent playing other games felt like time I could spend farming gold/items/reputation. It suddenly felt like one huge stall tactic to keep me paying, so I stopped. The account is still there if I miss it or the people I played with, but I haven't been tempted so far.
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